If you're new here, you may want to subscribe to my RSS feed or get your blog updates by email. Thanks for visiting!

I just read an article from Popular Mechanics about the 10 concepts you need to know for 2008. The link goes to the “print” page because this page shows all 10 concepts on a single page instead of clicking through 11 pages filled with advertisements. At any rate, I was deeply interested in a new concept that I had not heard of before and that is Pay Per Glance. Researchers have been developing ‘webcam like’ sensors that will count how many people view their billboards, as well as for how long. Now I don’t want you to get confused about my negative post on Pay Per Play, because I feel that Pay Per Glance is a great idea if they can properly execute the concept. Google is set to make over $10 Billion this year from their CPC (cost per click) and CPM (cost per 1000 views) advertisements on all of their networked websites. It will be interesting to see if Xuuk can become ‘the Google of the real world.’ In all honesty, I think they will become a giant name in the billboard industry because from an advertisers standpoint; would you rather spend $xxxx on a billboard that you HOPE will get looked at, or would you rather spend $xxxx on a billboard you know will get seen by over 4000 people daily? The answer should be obvious, and I wish Xuuk and their EyeAnalytics the best of luck.

Here is a quote from Popular Mechanics:

The implications for the ad world are clear: “You could sell ads by the eyeball,” says Xuuk’s CEO, Roel Vertegaal. That model has paid off for companies like Google in the online world—and they’re watching Xuuk closely. Vertegaal has already traveled to Mountain View, Calif., to present his technology at Google headquarters, though he’s tight-lipped about any future plans with the Internet search giant.

Do you guys think Xuuk has a chance?