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9
May

The 3 Golden Steps to Website Marketing Success

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Every day I see a ton of blog posts and articles about complex techniques on what people think are great website marketing strategies. I see dozens of people selling (as well as dozens of people buying) useless ebooks about techniques that do not work, or even worse are the ebooks or people telling others about techniques that may have worked last year, but can actually be bad for your websites now.

I was inspired to write this post because I truly believe it is a must-read article for internet marketers and webmasters of all kinds. This article was written to help those who have been scammed into buying crummy ebooks and have lost a lot of money by putting their trust in the wrong people. I have done the same thing myself in the past. This post is also for those who are sick and tired of EVERY self-proclaimed link building expert who all tell you the same thing:

“Submit to directories, write articles, use social media, blah blah blah.”

No, we don’t want useless regirgitated content that you read 300 times before, we want easy advice to better ourselves and our websites, so that we can enjoy lots of long term targeted search engine traffic, and excellent free additions to our advertising income.

The 3 golden steps to website marketing success that will work for a website in any niche, with a marketer from any background, of any age, from anywhere in the world, are so simple that even if you blog about website marketing strategies like the blog you’re reading, to owning a website that sells guitars, these techniques will work for you.

Forget what everyone else has brainwashed into your mind and memorize these 3 steps to website marketing success.

Without further delay, here are the three steps to website marketing success.

1.) Content

Writing great unique content on a frequent basis is the number one way to build long term targeted search engine traffic. Google and most other large search engines feed upon content, especially if it is updated often. The more frequently you create new content, the more often the search engines will visit your site and crawl your pages. This in turn leads to the potential of immediate top rankings if there is a massive amount of new searches for a term (like when a disaster strikes such as a cyclone in Myanmar). Google wants the most recent news to appear above an old research paper about a cyclone that hit Myanmar five years ago. Frequently updated content also means that there will be more unique pages for the search engines to crawl, which means more internal links pointing to your strongest pages on your website. In simple terms, the more content that you create on a frequent basis, the higher the search engines will rank your site.

2.) Links

In addition to giving the search engines plenty of unique quality content to browse through, the largest factor that Google and other huge search engines have to base a sites quality from is how many other websites are linking to yours. The search engines count a link to your site much like a voting system. If two students are running for school president, and one of them has 200 friends voting for him and the opponent has only 180, by popular vote the person with the 200 friends would win, unless the kid with 180 friends had more of the official judges in his network. The same theory goes towards link building. Google pictures it as if there are 200 websites linking to SITE #1, and only 180 linking to SITE #2, chances are Google will rank the more popular site higher, unless SITE #2 has 180 very powerful related authority links and the 200 links are less related or filled with complete garbage/spam. In simple terms, after you are frequently adding quality unique content, the best thing you can do is to spend your time building links to your site and your articles/posts.

If you are ready to start building links, I recommend checking out my link building cookbook, which is the internet’s largest FREE unique one way link building resource. I guarantee you will see a 100% increase in your search engine traffic down the road from my FREE link building strategies, or I will personally quadruple your money back! :-)

3.) Time

The internet is massive, and I would assume it is only a fraction of how large it will be in a few years. The search engines are not perfect, it takes a heck of a long time to index the entire web, which means your search engine optimization and your link building efforts are going to show slowly over a long period of time, and you shouldn’t expect results the first day.

I use to play a lot of chess when I was younger, and even had a personal coach who was a grandmaster at the game. After playing professionally for a few years, I started getting tired of having to do homework assignments for a hobby, and so I stopped taking lessons and ultimately quit playing. Even though I have not played a professional chess game in years, I still remember the last thing my coach Bill told me after I told him I didn’t want to play chess anymore because too much work was involved. The last words Bill said to me were…

“You just need to find the fun in hard work.”

While I never did find fun in chess homework, I have adapted Bill’s philosophy into my link building campaigns. Building links to your websites can be a lot of tedious work, but you just need to find the fun in it. I love working hard building links because it allows me the freedom of not having to go to a 9 to 5 job, work for someone I dislike, or be forced into doing work that doesn’t appeal to me.

In Conclusion,

The main thing I hope you take away from reading this is that there is no “secret formula” that you can only learn by buying someones product. The formula for success only involves writing great content and backing that up with an aggressive link building campaign. In the end, you will be receiving a lot of very targeted search engine traffic whom are known to have a better rate of buying your product, clicking your ads, or subscribing to your content.

It is a shame that most people are trying to scam others into buying products they don’t need, or selling strategies that don’t work. The truth is all listed here for free, so I hope you do me the favor of showing at least one other webmaster the truth about website marketing success by either telling him the 3 golden steps, by forwarding them to this page, or by helping promote this article.




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17 Comments »

Comment by Link Building Bible
2008-05-09 23:44:51

The second best place for link building tips is the Link Building Bible… haha

I have to agree with the idea of content. I used to think that links were the sole reason people got higher in the SERPs… i was a newbie… although I have a blog about link building and I know the huge importance of links, I have just now started to realize that content is huge for search engine visitors. I have done very very basic optimization of some posts, and I have donea lot of internal linking, and my search engine traffic has doubled to tripled in the past week, just focusing on optimizing content, and writing more.

Hopefully people won’t fall prey to these useless ebooks when there is so much free information out there (and right here).

 
Comment by Bujes
2008-05-10 03:38:06

I agree with you. There is no magic formula and you won’t success in internet marketing unless you enjoy building links, writing content…

I need to learn today, and every few hours I need break. During the breaks I don’t watch TV or something like that, I turn on my computer and start working on my websites.

 
Comment by Adam Subscribed to comments via email
2008-05-10 11:55:06

I had to submit this to digg. This is great info collin. You are very right that quality content is the most important thing that will bring long term search engine traffic. That is what we are looking for.

 
Comment by John Stewart
2008-05-10 13:26:43

You are quite right about the content, we found out early:
- Submitting to directories who nobody visits, doesn’t help
- Getting interest as a startup: nobody will write about your website.
- Using adsense/adwords costs money ans how effective? I always wonder who clicks on these links. The ignorant (new) Internet surfers?

Thus we wrote quite some amount of content.
Google liked it.
The result was the ranking on Alexa:
http://www.alexa.com/data/deta.....plorer.com
Not bad, but still a long way to go.

Wondering if we could get more traffic with a blog?

Links are hard to get.
Also some links work unexpectedly fine, whereas others links just seem lost on a website.

Time will work too.

Now we have traffic, we need to convert traffic into leads. There for we have build our web service.

Comment by Collin LaHay
2008-05-10 13:59:34

Very true, although I disagree with links being hard to get.

Take a look at the link building cookbook on my blog as it provides thousands of dollars worth of link building techniques for free. :-)

 
 
Comment by LoveBlogEarn
2008-05-12 04:30:19

it”s a very good post

 
Comment by DJ-MC
2008-05-12 14:18:37

Very well-written post.

I’m not sure that Content is really as high on the list as you’re making it, though: look at my site, its content is very simplistic (only 6 indexed pages) but its got good SEO (sparkling meta tags, key word intensive without being spammy).

Many are saying that your “anchor text” links (in do-follow blogs) are being counted by Google as more relevant than a mere no-follow or URL-anchored link. I’m seeing the results of this “anchor text” in the Google Webmaster Tools.

I do agree that Links are VERY IMPORTANT…probably should be number one on your list. Content should be 2nd.

Comment by Collin LaHay
2008-05-12 15:58:04

I agree somewhat, however for the sake of catering to EVERYONE, if I said that you could have one paragraph of content and just built thousands of links, it would result in people taking me up on that offer and getting penalized for over-promotion.

The two however, go hand in hand, and the moral of the article was that whatever someone tells you about website promotion, the only true fact is that without content or links, you won’t do as well as you should be doing.

 
 
Comment by BuzzBop
2008-05-12 15:52:04

But I want the secret formula! Where do I get the blueprint for creating a blog that brings in $5K+ a month while I go on vacation? :-P

 
Comment by David
2008-05-12 19:51:13

I hope this post passes around digital point and puts have those ebook sellers out of business.

 
Comment by answer
2008-05-29 04:08:28

i think one of the important think is time for the seo success. most of the people does not want to wait. any of the search engines will allow people to grow fast

 
Comment by BluEy
2008-07-16 06:50:57

Well said. There is some dumb lads out there believing dumb shit.

 
Comment by Portland Marketing
2008-07-28 14:17:50

I think it is important to view links as verifying what you are talking about. Where Yahoo views an abundance of links as a sign that you get lots of publicity, thus being a sign of credibility, Google wants to verify what you are talking about. Five links from websites that target the same keywords that you are targeting will get you farther in Google that five hundred links from sites that are irrelevant to your keywords.

 
Comment by Collin LaHay
2008-08-23 11:02:56

Sweet. Thanks Collin.

 
Comment by Tony Murphy
2008-08-30 11:16:44

Hi Colin,

This is easy straightforward practical advice. However as you say and in my experience most people are looking for a quick way to get exposure and money online and it just doesen’t work.

I completely agree that its a case of quality unique content, links and time are the right ingredients for success.

Also taking a different perspective I would say that a real internet entrapeneur would be someone who is focused, hard working and ready to take the time that is needed to be successful. It doesen’t come quick so lets enjoy the journey.

cheers
Tony

 
Comment by Fax Software
2008-09-01 01:34:35

Hi Colin,

Thanks for the advice. I have put up a lot of time incontent for my websites, and well, I’ve noticed that only content gets you to a certain point.

What you say about links is very true, as there are sites that rank high mostly because of their linking. That’s why I love your blog, it always have link suggestions.

“You just need to find the fun in hard work.” is true. I’m integrating this into link building, as I always think is a tedious task.

 
Comment by MWYS Strategies
2008-11-11 03:13:34

This is a really, really good post. You got me. I’m subscribing.

 
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