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The mammoth shopping site eBay.com needs no introduction. Being one of the top 20 most popular websites of all time, millions of dollars worth of auctions go through it every year. Today’s post is not about how you can earn a part of that money through software like BANS, which I will leave for another day, but rather how you can utilize this massive authority site to bring your measly little website more search engine traffic.

Sure, you could create an ebay auction trying to sell something, and secretly put a link to your website in the thread, but a few months after the auction ends, when your thread finally receives some decent pagerank, the thread would expire.

Well, there is a better way. eBay has an area for their members to create their own eBay blogs. You can check it out at blogs.ebay.com. Now, if you look carefully, you will notice that this page has a very nice pagerank 6, and is linking to the most recent blog posts made by eBay members.

The process for leeching some of eBay’s incredible authority and increasing the website traffic to your own website is simple:

1. Sign up for an eBay account if you do not already have one.
2. Setup your blog with your anchor text as the name of the blog.
3. Add a little description to your blog, but save the core description for your actual blog post.
4. Add a new post with your anchor text again, but this time include a well written paragraph with a dofollow anchor text link to your site.  Feel free to make the link even stronger by adding a bold/italic tag, adding a title tag, etc.
5. Publish your blog
6. Check blogs.ebay.com to make sure the PR6 recent page is linking to your new blog.

Now, not only does this powerful pagerank 6 link get your blog/pages indexed quickly, but it is also assisted by the PR4-5 ebay pages of different countries  (blogs.ebay.ca for Canada, and so forth).  The end result is that my test blog as well as my test blog post both got indexed and cached in Google in under 24 hours, without the help from any single work of my own.

You can see my example eBay blog here:
http://blogs.ebay.com/collinlahay/

There are a few other link building strategies to make this method even stronger.

Frequent Updating Method

You can write a simple 100-200 word update once every so often to increase the amount of content on your blog, and to give yourself another backlink or two. This will also push your blog back onto the most recent posts section again, getting your new post indexed as fast as the first one.

Greyhat Promotion Technique
I just want to start out saying that I do not condone this technique, but I know of people who are doing it so I figure I will post about it anyway. With that being said, you could use link spamming software or grey/blackhat promotional techniques to build a ton of authority to your eBay page in a very short amount of time. Because eBay is such an authority site, you can avoid your site being sandboxed/banned from Google and so you can get away with building a lot more links than you normally could without any risk to your main site. The end game theory is that you can greyhat promote your eBay blog to get a high pagerank and so it gives your site a stronger backlink without putting your actual site into any greyhat promotional risk.

This is part 36 of my link building cookbook, the ultimate free guide to building unique links to your website to increase your search engine traffic.