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A little over a month ago I donated a business idea to the Business Idea of the Day and they donated a $400 laptop in my name. The idea that I donated was that someone should make a free online reference (Wikipedia competitor) that ran on a few small advertisements rather than donations. Unlike Wikipedia, the site idea would be for-profit, and would share 60% of the revenue with 6 of the writers per page. This would net 40% revenue from the ads on every single page of the website. Writers would be inclined to write and research the pages because they would get a profit from it.

I just read an article from Popular Mechanics about the 10 concepts you need to know for 2008. The link goes to the “print” page because this page shows all 10 concepts on a single page instead of clicking through 11 pages filled with advertisements. At any rate, I was deeply interested in a new concept that I had not heard of before and that is Pay Per Glance. Researchers have been developing ‘webcam like’ sensors that will count how many people view their billboards, as well as for how long. Now I don’t want you to get confused about my negative post on Pay Per Play, because I feel that Pay Per Glance is a great idea if they can properly execute the concept. Google is set to make over $10 Billion this year from their CPC (cost per click) and CPM (cost per 1000 views) advertisements on all of their networked websites. It will be interesting to see if Xuuk can become ‘the Google of the real world.’ In all honesty, I think they will become a giant name in the billboard industry because from an advertisers standpoint; would you rather spend $xxxx on a billboard that you HOPE will get looked at, or would you rather spend $xxxx on a billboard you know will get seen by over 4000 people daily? The answer should be obvious, and I wish Xuuk and their EyeAnalytics the best of luck.